Advancing the societal readiness of Innovative Air Mobility

IAM-CC brings together citizens, cities, policymakers, researchers and industry to co-create the integration of Innovative Air Mobility into society, developing the tools, methods and evidence for informed, inclusive and responsible decision-making.

IAM Competence Centre

Innovative Air Mobility is advancing rapidly, but technological readiness alone is not enough.

Successful integration also depends on societal readiness, ensuring that future IAM is shaped not only by technology, but also by the needs, perspectives and values of society. IAM-CC responds to this challenge by bringing together citizens, cities, policymakers, researchers and industry to co-create practical solutions, generate evidence and support informed decision-making through research and real-world validation.

Advancing the societal readiness of IAM

Building on existing research, the IAM-CC project is developing a comprehensive framework to help assess and advance readiness for IAM. Through real-world Living Labs and the IAM Competence Centre, IAM-CC will equip cities, policymakers, industry, researchers and communities with the knowledge, tools and guidance needed to support the responsible and inclusive integration of IAM.

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The societal readiness journey

SRL 1–3

Help society understand and reflect on the benefits and implications of IAM.

Understand

SRL 4–5

Anticipate ecosystem needs and plan for environmental and socio-economic impacts.

Anticipate
and plan

SRL 6

Design safe, sustainable IAM infrastructure and test it in a digital twin.

Design

SRL 7

Future-proof roadmaps and plans for large-scale IAM deployment.

Future-proof

SRL 8-9
Guide implementation, monitoring and evaluation and replication by other cities.

Implement
and monitor

Validating the approach through three Living Labs

By using healthcare logistics as a shared demonstration scenario across different local contexts, the project will generate practical guidance and transferable knowledge that other European cities can adapt to their own needs.

Madrid

Metropolitan healthcare logistics

Madrid already has one of Europe's most advanced IAM ecosystems, with previous demonstrations, regulatory experience and IAM integrated into its Sustainable Urban Mobility Plan. Building on this strong foundation, IAM-CC will demonstrate medical and interurban logistics services while working with local stakeholders to advance societal readiness. The lessons learned will support other large metropolitan regions preparing for future healthcare and logistics applications.

Milan

Connected healthcare systems

Milan explores how IAM can strengthen healthcare networks through the transport of medical and pharmaceutical materials between healthcare facilities. Alongside demonstrations, stakeholders will evaluate governance, operational readiness and societal perspectives, creating practical guidance for metropolitan healthcare systems across Europe.

Coimbra Region

Healthcare beyond the city

Coimbra Region focuses on improving healthcare accessibility in low-density and rural areas, where distance can limit access to essential services. Through pharmacy-to-village medical deliveries, IAM-CC will explore how Innovative IAM can improve equity, strengthen community resilience and respond to local needs. The results will provide valuable guidance for regions facing similar geographical and demographic challenges across Europe.

Who can benefit from IAM-CC?

Through open tools, evidence, training and real-world demonstrations, the project helps stakeholders better understand, assess and prepare for the responsible integration of IAM into cities and communities.